Three things Coupang takes
- Sales commission: category rate × the product amount the customer actually paid
- Shipping fee commission: 3.3% of the shipping fee the customer paid
- Service fee: 55,000 KRW per month once monthly product sales reach 1,000,000 KRW (5,000,000 KRW for electronics)
The commission is charged on what the customer finally paid, not the pre-discount price. If you add a coupon, the commission base goes down too.
Sales commission by category
| Category | Commission |
|---|---|
| Electronics/Digital, Household | 7.8% |
| Beauty | 9.6% |
| Baby/Kids, Automotive | 10% |
| Fashion | 10.5% |
| Food | 10.6% |
| Furniture/Home, Books/Music, Stationery/Office, Sports/Leisure, Toys/Hobbies, Kitchen, Pet supplies | 10.8% |
The full range is about 4% to 10.9%, and some subcategories have rates different from the table. These figures are based on rates published in 2024, so check your category’s rate in Coupang Wing (the seller center) before listing.
Calculate Coupang margin now → Fees by category →
Worked example
Say one stationery/office item sells for 15,900 KRW with a 3,000 KRW shipping fee paid by the customer.
| Item | Calculation | Amount |
|---|---|---|
| Sales commission | 15,900 × 10.8% × 1.1 | 1,889 KRW |
| Shipping fee commission | 3,000 × 3.3% | 99 KRW |
| Total | about 10.5% of the 18,900 KRW paid | 1,988 KRW |
Once monthly sales pass 1,000,000 KRW, the 55,000 KRW service fee is added. If you sell 70 of this item a month, that is about 786 KRW more per unit, so the fee weighs heavily while volume is low.
Rocket Growth is different
With Rocket Growth (Coupang fulfillment), logistics costs such as inbound, delivery and storage are charged on top of the commission. They vary by size, weight and storage time, so calculating Rocket Growth margin with marketplace fees alone overstates your profit. Check the Rocket Growth rates in Coupang Wing, then add them via “Add fee item” or “Packaging & other” in the margin calculator.
Frequently asked questions
How much is Coupang’s sales commission?
About 4% to 10.9% by category. Typical rates are 7.8% for household and electronics, 10.5% for fashion, and 10.8% for stationery, toys and books.
Do coupons reduce the commission?
The commission is based on the customer’s final payment, so if a seller coupon lowers the payment, the commission drops too. The discount itself is still lost revenue, though.
Is the service fee charged every month?
Only in months when product sales (excluding shipping) reach 1,000,000 KRW. For electronics the threshold is 5,000,000 KRW.
Which is cheaper, Smart Store or Coupang?
On fees alone, Smart Store (about 5% to 6.6%) is lower than Coupang Marketplace (about 8% to 12% by category, assuming VAT included). Exposure and conversion differ, though, so calculate both marketplaces for each product.
Compare margin by marketplace → Margin after a coupon →
Reference date: 2026-10-08 · Source (Korean): Windly Coupang fee summary (2024 rates). Check the Coupang Wing seller center fee notice for current rates and whether VAT is included.