Fees by selling price
Assumes no customer shipping fee (free shipping), with VAT added to the commission. Smart Store uses the small-business tier and Naver traffic.
| Price | Coupang Food | Smart Store | Difference |
|---|---|---|---|
| Calculating… | |||
Calculate Coupang Food margin →
Checking a Food product
- With free shipping, the courier cost has to be built into the price. A higher price also means a higher commission, so compare free and paid shipping in the margin calculator.
- Coupons and discounts lower the commission too, since it is based on what the customer pays, but the discount itself still comes out of profit.
- Once monthly sales pass 1,000,000 KRW, a 55,000 KRW service fee is added. While volume is low, it weighs heavily per unit.
- Rocket Growth adds inbound, delivery and storage costs, so profit is lower than the marketplace-only calculation.
Frequently asked questions
What is Coupang’s commission for Food?
Based on bymay’s check, 10.6%. Rates can differ by subcategory within the same group, so check your category rate in Coupang Wing before listing.
Is the commission based on the pre-discount price?
No. It is based on the amount the customer finally paid.
Is there a fee on shipping too?
A 3.3% fee applies to the shipping fee the customer pays.
Basis: Rates published in 2024 · checked 2026-10-08 · more in Coupang sales commission guide