In one line
1. Naver Pay order management fee
This is charged for processing payments. Sellers are tiered by sales volume, and smaller sellers pay a lower rate.
- Small business (annual sales up to 300 million KRW): 1.98%, the lowest rate
- General / new business: 3.63%. New businesses with no prior sales filing start at this rate
- There are mid tiers in between; check your exact rate in the Smart Store seller center.
Remember that this fee applies not only to the product price but also to the shipping fee the customer pays.
2. Sales fee (introduced June 2, 2025)
Naver announced the fee overhaul in March 2025 and applied it from June 2. The inflow fee (about 2%) previously charged to sellers linked to Naver Shopping was abolished, and a sales fee based on transaction value now applies to every order.
| Where the order came from | Smart Store | Brand Store |
|---|---|---|
| Naver traffic such as Naver Shopping search | 2.73% | 3.64% |
| Seller marketing links, shopping search ads, Power Link | 0.91% | 1.82% |
The rates in the table exclude VAT. Add 10% for what you actually pay: 2.73% becomes about 3.0%, and 0.91% about 1.0%. Orders from Instagram, blogs or cafés that come through an official marketing link issued in the seller center get the lower rate, so always use that link for external promotion.
Rates for vertical services were adjusted too: Shopping Live went from 3% to 0.91%, and One-Plus Deal from 5% to 2.73%.
Calculate with the Smart Store margin calculator →
3. Worked example
Say an item sells for 29,900 KRW with free shipping, small-business tier, and the order came from Naver Shopping search.
| Item | Calculation | Amount |
|---|---|---|
| Order management fee | 29,900 × 1.98% | 592 KRW |
| Sales fee | 29,900 × 2.73% × 1.1 | 898 KRW |
| Total | about 4.98% | 1,490 KRW |
If the same item sold through a seller marketing link, the sales fee drops to 299 KRW, for a total of 891 KRW (about 3.0%). For a new business paying a 3.63% order management fee, the total for Naver traffic is about 1,983 KRW (6.6%).
You still need to subtract cost, actual courier cost, packaging, ads and VAT to see what you really keep. The margin calculator has these rates built in, so just enter your price and cost.
4. How to pay less
- Use official marketing links for external traffic: the sales fee drops from 2.73% to 0.91%.
- Check your sales tier: small businesses pay 1.98% order management. New businesses should check in the seller center that their tier updates after their first sales filing.
- Design your shipping fee: order management fees apply to shipping too. Compare free and paid shipping in the calculator.
Frequently asked questions
What is the total Smart Store fee?
For orders from Naver traffic, about 5% for the small-business tier and about 6.6% for new or general sellers (VAT included). Orders through seller marketing links drop to about 3% to 4.6%.
Is the 2% Naver Shopping integration fee still charged?
It was abolished on June 2, 2025 and replaced by the sales fee. Older articles that calculate “order management + 2% integration” no longer apply.
Which rate applies to orders from shopping search ads?
Paid internal marketing traffic such as shopping search ads and Power Link falls under the lower rate (0.91%).
What if I don’t accept the new fee terms?
Naver announced that sellers who did not accept the new terms would not be able to sell on Smart Store from June 2, 2025.
Reference date: 2026-10-08 · Sources (Korean): Byline Network report on the Smart Store fee overhaul (2025-03-04), Windly Smart Store fee summary. Check the Naver Smart Store Center fee notice for exact tier rates.