How the four differ
| Channel | Main fees | Best for |
|---|---|---|
| Etsy | $0.20 listing + 6.5% transaction + 3% + $0.25 processing | Handmade, vintage and design goods |
| eBay | 13.6% final value fee (on the total incl. tax and shipping) + $0.40 per order | Used goods, collectibles, parts, auctions |
| Amazon | Mostly 15% referral + plan fee (+ FBA fees) | High-volume products, fast shipping |
| Shopify | Monthly plan + 2.9% + 30¢ card fee | Your own brand store, with traffic from ads and social |
Lower fees are not always better. Marketplaces bring buyers but charge more; Shopify charges less but you pay to bring buyers in.
As of 2026-10-11 · Based on each marketplace’s official fee pages. For reference only.